How we use your cookies

COOKIE POLICY

Last Updated, October 25, 2025

At LanaLoan.com (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring transparency about how we use cookies and similar technologies on our website, www.lanaloan.com (the “Website”). This Cookie Policy explains what cookies are, how we use them, the types of cookies we use, and how you can manage your cookie preferences.
By using our Website, you consent to the use of cookies as described in this policy, unless you opt out or adjust your preferences as outlined below.

1. What are cookies?

Cookies are small text files that are placed on your device (e.g., computer, smartphone, or tablet) when you visit a website. Cookies allow websites to recognize your device, store information about your preferences or past actions, and improve your browsing experience. Other technologies, such as pixel tags, web beacons, and local storage, may also be used for similar purposes and are included in the scope of this policy.

2. Why do we use cookies?

We use cookies and similar technologies to:

  • Provide Essential Functionality: Ensure our Website operates correctly, such as navigating pages and accessing secure areas.

  • Improve User Experience: Personalize your experience by remembering your preferences, such as language or region settings.
  • Analyze Website Performance: Understand how visitors interact with our Website to improve its functionality and content.
  • Marketing and Advertising: Deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
  • Enhance Security: Protect your data and prevent fraudulent activity.

3. Types of Cookies We Use

We categorize cookies based on their purpose and function. Below are the types of cookies used on LanaLoan.com:

a. Essential Cookies

These cookies are necessary for the Website to function properly and cannot be disabled in our systems. They are typically set in response to actions you take, such as logging into a secure area, filling out forms, or setting privacy preferences.

  • Examples: Session cookies, authentication cookies.
  • Purpose: Enable core functionality, such as accessing your account or completing a mortgage application form.
  • Duration: Typically temporary (session cookies) and deleted when you close your browser.

b. Performance and Analytics Cookies

These cookies collect information about how visitors use our Website, such as which pages are visited most often, how long visitors stay, and whether they encounter errors. This data is aggregated and anonymized to help us improve the Website’s performance.

  • Examples: Google Analytics cookies (_ga, _gid, _gat).
  • Purpose: Analyze Website usage to optimize content and user experience.
  • Duration: Varies, from session-based to persistent (up to 2 years).

c. Functional Cookies

These cookies allow the Website to remember choices you make, such as your preferred language or region, to provide a more personalized experience.

  • Examples: Cookies that store your preferences for mortgage calculators or loan types.
  • Purpose: Enhance usability and tailor the Website to your needs.
  • Duration: Persistent, typically lasting weeks to months.

d. Advertising and Tracking Cookies

These cookies are used to deliver advertisements relevant to your interests and to measure the effectiveness of our advertising campaigns. They may be set by us or by third-party advertising partners.

  • Examples: Cookies set by advertising platforms like Google Ads or social media platforms (e.g., Facebook Pixel).
  • Purpose: Display targeted ads about mortgage products or services and track ad performance.
  • Duration: Persistent, typically lasting weeks to months.

e. Third-Party Cookies

Some cookies are set by third-party services that we use to provide functionality, analytics, or advertising. These third parties may collect data about your browsing activity across other websites.

  • Examples: Google Analytics, social media plugins (e.g., LinkedIn, Twitter), or mortgage rate comparison tools.
  • Purpose: Support analytics, social sharing, or advertising features.
  • Duration: Varies based on the third party’s policies.

4. How We Use Cookies for Mortgage Services

As a mortgage originator, we may use cookies to:

  • Personalize Loan Offers: Tailor mortgage product recommendations based on your browsing behavior or preferences (e.g., interest in fixed-rate vs. adjustable-rate mortgages).
  • Streamline Applications: Save progress on mortgage application forms to make the process more efficient.
  • Track Campaign Performance: Measure the success of marketing campaigns promoting our mortgage services.
  • Ensure Compliance: Monitor Website activity to comply with financial regulations and protect against fraud.

5. Managing Your Cookie Preferences

You can control how cookies are used on our Website through the following options:

  • Cookie Consent Banner: When you first visit LanaLoan.com, you may see a cookie consent banner allowing you to accept or customize your cookie preferences. You can revisit these settings at any time by clicking the “Manage Cookies” link in the footer of our Website.

  • Browser Settings: Most web browsers allow you to block or delete cookies. You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. Note that disabling essential cookies may affect the functionality of the Website.

  • Opt-Out Tools: For advertising cookies, you can opt out of targeted advertising through tools like:

6. Third-Party Services and Cookies

We work with third-party service providers that may set cookies on our Website. These include:

  • Google Analytics: To analyze Website traffic and user behavior.
  • Advertising Platforms: To deliver targeted ads about mortgage products (e.g., Google Ads, Meta).
  • Social Media Plugins: To enable sharing or interaction with social media platforms like Facebook, Twitter, or LinkedIn.
  • Mortgage Tools: To provide rate calculators or loan comparison features.

These third parties have their own privacy and cookie policies, which we encourage you to review.

7. How Long Do Cookies Last?

Cookies may be session cookies (deleted when you close your browser) or persistent cookies (stored on your device for a set period, ranging from minutes to years). The duration of each cookie is specified in the relevant category above or in our cookie consent tool.

8. Your Privacy Rights

Depending on your location, you may have rights regarding the data collected through cookies, such as:

  • Access: Request information about the cookies we use or the data we collect.
  • Deletion: Request the deletion of certain data collected via cookies (subject to legal obligations).
  • Opt-Out: Opt out of non-essential cookies or targeted advertising.

To exercise these rights, please contact us using the details in Section 10 below. For more information about how we handle your personal data, please see our Privacy Policy.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. The updated policy will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

10. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us at:

info@lanaloan.com
1650 Spruce Street
Suite 500
Riverside, CA 92507

For additional information about how we process your personal data, please review our Privacy Policy.